In our previous post, we discussed what social media is and how it can help businesses in today’s competitive world. Today we will explain why social media is so important, and how having a well thought out, executable, social media marketing plan is the smartest decision your business can make.
As most businesses have realized, gaining and keeping new customers is rapidly becoming more challenging. The days of loyalty just because customers like using your products or services are quickly fading away. People want information about products and services immediately. Maintaining a consistent customer base depends on faster service with better value. For years businesses have had large marketing and advertising budgets to snag that important “new fish in the water.” With traditional advertising becoming obsolete, many companies are stuck wondering what direction to go.
If you are unsure about this new and adventurous shift in marketing, then pay attention as we dig a little deeper into the subject. When thinking about advertising, most of us think of the following: newspapers, postal mailings, magazines, coupons, yellow pages, billboards, radio, television, etc. Let’s take a few of these and talk about what is happening in the real world.
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